the mix
media app / orem, utah
A media platform on a mission to bring people together, The Mix encourages live connection through wholesome, uplifting content and shared digital experiences. We partnered with The Mix to bring their bold vision to life—from brand strategy to visual identity and launch assets. Together, we shaped a brand that feels fresh, connected, and purpose-driven, capturing the energy of community-centered media.
services
— identity system
— brand guidelines
— print design
— presentation design
objectives
Tommy & Jarom wanted a brand that felt nostalgic and communal. Something that captured the energy of late-80s and 90s pop culture but with a clean, modern edge. They partnered with us to craft a bold identity that would resonate with a new generation craving real connection. Together, we developed a look and feel that bridges eras, blending retro inspiration with a forward-thinking mission to create a brand that's both fun and meaningful.
outcome
The primary logo features bold, geometric letterforms with clean lines and a subtle nod to retro design, striking a balance between nostalgic flair and modern simplicity. The overlapping strokes in the “X” evoke connection and movement which are core themes of The Mix’s mission to bring people together through live, meaningful media. A vibrant gradient overlays energetic imagery, capturing the brand’s lively, inclusive spirit. The result is a visual identity that’s playful yet polished—perfectly positioned to support a platform built on community, inspiration, and connection.
