homeschool cruises
travel planner / pennsylvania
Homeschool Cruises creates unforgettable adventures at sea for homeschooling families—combining education, community, and travel. I partnered with their team to redesign the brand and website with a look that feels both trustworthy and fun.
The project included a full identity system, brand guidelines, custom photography, and supporting materials like social media templates, an email template, and a lesson plan template. I also incorporated original brand photography into the site to bring a personal, welcoming feel to the experience.
The result is a fresh, cohesive brand that supports their mission and connects with their audience at every touchpoint.
services
— identity system
— brand guidelines
— brand photography
— social media templates
— email template
— website redesign
objectives
The Homeschool Cruises team wanted a brand that felt adventurous yet educational—something that would spark curiosity while still feeling trustworthy to parents. They were looking for a visual identity that combined the joy of family travel with the structure of learning. Together, we set out to create a brand that felt bold, memorable, and a little nostalgic, inspired by the textures of vintage stamps and the energy of a tropical escape.
outcome
The primary logo for Homeschool Cruises features a textured, stamp-inspired emblem influenced by vintage postage and passport marks, capturing the spirit of travel and discovery. A stylized wave element echoes both ocean swells and classic stamp textures, while a rising sun represents new horizons and the excitement of setting out on a learning journey. The typeface, Wild Pines, takes cues from national park signage, adding a sense of rugged adventure and familiarity. The color palette—a tropical twist on primary colors with teal, coral, navy, and golden yellow—brings vibrance and warmth, striking the perfect balance between structured learning and playful exploration.
brand photography
before
after
client love
"Michelle helped me define my brand succinctly and with focus—reflecting my thoughts and goals in a way I hadn’t been able to put into words before. I finished reading my BrandCheck feeling motivated to do big things—and empowered with the tools and direction to make it happen.
I no longer feel overwhelmed when I think about growing my business—my goals no longer feel like wishful thinking, but legitimate benchmarks I know I can achieve.”
— Meghan Aitken, Travel Planner
