
check into your next-level brand.
In just 1 week, walk away with a premium brand game plan that gets people to pay top-tier rates.
i know where you are right now…
You’re proud of your business, but your brand isn’t telling the full story. Instead of feeling confident in how you present yourself, you’re constantly patching things together.
❌ You’ve pieced together a logo, website, and social media presence—but nothing feels consistent.
❌ You’re frustrated that your marketing isn’t attracting the right clients.
❌ You’ve been putting off a rebrand because it feels huge, expensive, and overwhelming
❌ You’ve got solid bookings, but you know you’re leaving money on the table
imagine…
What if you could feel confident in your business, AND…
✅ People say, “You’re exactly what I’ve been looking for” after one click
✅ Your calendar starts filling with better-fit, higher-paying guests
✅ You finally feel like your brand matches the high-touch experience you deliver
✅ You’re no longer invisible—you’re unforgettable

the brandcheck is a branding deep dive built for travel and hospitality pros who want a premium brand presence without the months-long rebrand drama.
you’ll hop on a 90-minute strategy session, share your goals, your vision, and all your brand confusion—and I’ll turn it into a crystal-clear roadmap that tells your story, elevates your presence, and gets guests excited to book.
how it works
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book your brandcheck and show up as you are
We’ll start with a 90 minute deep dive into your business—your goals, audience, and what makes your brand special. This intentional conversation is designed to uncover the heart of your business so we can build a brand that truly reflects your vision.
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within 1 week, receive your custom brandcheck
Based on our interview, you’ll get a detailed roadmap outlining your brand strategy, visual direction, messaging framework, and marketing plan—all tailored to help you attract your ideal clients and build an impactful brand.
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move forward with confidence
Choose to implement the plan yourself or let my team bring it to life with thoughtful design and compelling copy. Either way, you’ll walk away with a clear path forward and the confidence to show up, share your services, and grow your business.
“The BrandCheck finally put into words what I've been envisioning for my business. From just a 1 hour conversation, Michelle was able to extract and identify specifics to a plan that resonates deeply with me. It is something I am excited to follow and execute for my business that is sure to grow, thanks to her!”
-Amy Ward, Outdoor Thrift
what’s included
when you book the brandcheck, you’ll receive:
✅ A 90-Minute Deep Dive Call — a strategic conversation designed to uncover your goals, values, and what makes your business stand out
✅ Your Custom BrandCheck — a roadmap that outlines your brand voice, messaging, visual direction, and growth opportunities.
✅ A Strategic Site Map — website structure designed to guide visitors through your site, increase engagement, and drive bookings.
✅ A 1-on-1 Follow-Up Call — personalized guidance to review your BrandCheck, answer your questions, and ensure you feel confident
✅ Investment Applied to Your Next Step — if you choose to move forward with full branding, your BrandCheck investment is applied to your total package cost
With the BrandCheck, you won’t just get ideas—you’ll walk away with a complete, actionable strategy designed to give you clarity and confidence.

the brandcheck gives you clarity in days, not months
No more spinning your wheels on design trends or random “aesthetic” choices
Most people skip brand strategy and jump into visuals—then wonder why no one’s booking
This isn’t fluff—it’s a personalized, strategy-first roadmap that shows you exactly how to stand out and charge more
Instead of guessing, Googling, or ghosting your launch… you’ll finally feel confident about how your brand shows up online
by the end of the brandcheck, you will…
✅ Know exactly how to position your brand to attract higher-paying clients
✅ Feel confident raising your rates without second-guessing
✅ Have a visual + messaging direction that feels like you
✅ Save time by eliminating the guesswork and finally having a clear roadmap for growth.
"Michelle helped me define my brand succinctly and with focus—reflecting my thoughts and goals in a way I hadn’t been able to put into words before. I finished reading my BrandCheck feeling motivated to do big things—and empowered with the tools and direction to make it happen.
I no longer feel overwhelmed when I think about growing my business—my goals no longer feel like wishful thinking, but legitimate benchmarks I know I can achieve.”
-Meghan Aitken, Homeschool Cruises

you’re a perfect fit for the brandcheck if…
✅ You’re ready to attract higher-paying guests who value the experience you offer
✅ You’ve got decent bookings, but you know your brand isn’t helping you grow
✅ You don’t want another course—you want personalized strategy and clarity
✅ You’re ready to stop playing small and start showing up like the expert you are
this isn’t for you if…
❌ You’re just getting started and aren’t ready to invest in your brand yet.
❌ You prefer to DIY everything and aren’t open to expert guidance.
❌ You’re hoping for trendy visuals without a thoughtful, strategic foundation.
book your brandcheck
90-Minute Deep Dive Call
Custom BrandCheck
Website Site Map
1-on-1 Follow-up Call
$500
*This cost is applied to any brand package moving forward
“Michelle's BrandCheck was the key to helping my business grow. She laid out a plan very clearly that was easy to follow. It was clear Michelle has extensive knowledge in growing small businesses and knows what she is doing. I highly recommend any small business owner that feels stuck or just wants growth to work with Michelle on expanding their online presence and streamlining strategies.”
-Mariah Conaway, Seaward Cleaning
hey, i’m michelle
For the past 10 years, I’ve helped businesses turn their ideas into unforgettable brands — the kind people remember, recommend, and return to.
But let me tell you what I really love…
Working with hospitality pros like you — boutique hotels, STR hosts, travel creators, and tourism boards — who care deeply about the experience they’re creating, but feel like their brand isn’t quite capturing it.
I’ve seen the same problem over and over: Stunning spaces, thoughtful service… but a brand presence that falls flat.
And I know how frustrating it feels to pour your heart into the guest experience, only to feel invisible online.
That’s exactly why I created the BrandCheck.
It’s a fast, strategic way to get the clarity you need — so your visual identity and messaging reflect the level of service you actually provide.
Because your brand should feel like you, attract your dream guests, and support your growth — without endless revisions, disconnected designers, or DIY drama.
faqs
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The BrandCheck is perfect for service-based business owners who are serious about growing their business, feel stuck with their current brand or website, and are ready for clear guidance to create a cohesive, professional presence.
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That’s exactly what the BrandCheck is for! During our 90-minute call, I’ll ask the right questions to uncover your style, goals, and vision—even if you’re not sure where to start.
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The 90-minute call is followed by a comprehensive BrandCheck document delivered within a week. The follow-up call ensures you’re confident and ready to take action.
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No problem! If you’d like, I can handle the design, website build, and photography for you—so you can skip the guesswork and move forward with confidence. Each brand package is delivered within your 2 day scheduled intensive.
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Yes! If you decide to move forward with a full branding package, your investment in the BrandCheck will be applied to your total package cost.
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Yes! The BrandCheck will give you a clear strategy to guide your team and ensure your branding efforts are aligned and effective.
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Yes! The BrandCheck is designed to help you communicate your value clearly, build trust with your audience, and attract the right clients through thoughtful messaging and stunning visuals.
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The BrandCheck is not a cookie-cutter solution. It’s a personalized experience that’s designed to fit your business, your goals, and your vision. With 10 years of experience, I’ve learned how to combine thoughtful design with powerful messaging to create brands that don’t just look good—they work.
book your brandcheck
90-Minute Deep Dive Call
Custom BrandCheck
Website Site Map
1-on-1 Follow-up Call
$500
*This cost is applied to any brand package moving forward